Good news: you’re normal. Almost everyone I photograph tells me this before the wedding some whisper it, some announce it dramatically like it’s a medical condition. And I get it. Being in front of a camera feels weird at first. But that’s literally why you hire someone like me, who specialises in making it feel not weird.

My approach is simple: I don’t make you pose like awkward mannequins who’ve just discovered arms for the first time. Instead, I get you moving, talking, laughing basically doing anything except thinking about the camera. Half the time, you won’t even realise I’m taking photos, because I’m over here third-wheeling with elite stealth mode activated.

By the end of the shoot, every couple says the same thing: “That was actually… fun?
Yes. Because photos aren’t about being models. They’re about being yourselves while I quietly capture the good stuff. You don’t need to know how to pose you just need to show up and be you.

Creating a skincare brand tailored specifically for GenZ entails a deep understanding of the unique needs, values, and preferences of this dynamic demographic. GenZ individuals are characterized by their tech-savviness, commitment to sustainability, and a penchant for authenticity. Thus, the brand would prioritize transparency in ingredients, offering cruelty-free, ethically sourced, and eco-friendly products.

Leveraging digital platforms and influencer collaborations would be essential to resonate with this digitally native generation, ensuring that the brand's messaging is both relatable and engaging. Moreover, recognizing the diversity within GenZ would be paramount, offering a range of inclusive products that cater to various skin types, tones, and concerns. By fostering a community-driven approach, incorporating feedback loops, and staying abreast of evolving trends, the skincare brand can forge a genuine connection with GenZ consumers, fostering loyalty and advocacy in a saturated market.